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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you go about this?
Lawn and Garden Services Marketing Strategy
What are the real methods you are going to exercise in order to promote your Lawn and Garden Services business to your existing and likely patrons. You can additionally add the expenses involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a method to target Lawn and Garden Services customers you may use long tail keyword search phrases considerably than short generic words. This should reduce your Pay Per Click overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Lawn and Garden Services Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out concerning your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you capable of keeping your expenditure lower than your opposition so that you are continuously the cheapest? Do you have a superior locality? Are you the original or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Lawn and Garden Services business online.
Sales Strategy
How are you going to pick up sales for your Lawn and Garden Services business in the first place and how are you going to increase or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to shape an association with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Lawn and Garden Services business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Lawn and Garden Services Organizational Structure
What is the structure of your business - who is the manager of each department inside your organization?
Personnel Plan
This ought to be a register of every person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Lawn and Garden Services Financial Plan
Will you bring in all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Lawn and Garden Services Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Lawn and Garden Services Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Lawn and Garden Services Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your key information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Lawn and Garden Services Business?
Lawn and Garden Services Business Plan Page 1 | Lawn and Garden Services Business Plan Page 2
Useful Lawn and Garden Services Resources
Lawn and Garden Services Marketing Plan | Lawn and Garden Services Equipment | Lawn and Garden Services Online
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