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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you go about this?
Lawn Maintenance Marketing Strategy
What are the actual ways you are going to use in order to promote your Lawn Maintenance business to your existing and impending customers. You can furthermore add the overheads involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a strategy to target Lawn Maintenance patrons you may perhaps use long tail keyword search phrases considerably than short generic words. This should trim down your Pay Per Click overheads as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Lawn Maintenance Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your benefit? Are you able to keep your expenses lower than your rivalry so that you are at all times the cheapest? Do you have a superior place? Are you the original or the only one to provide a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information as regards putting your Lawn Maintenance business online.
Sales Strategy
How are you going to acquire sales for your Lawn Maintenance business in the first place and how are you going to boost or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to put together an affiliation with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Lawn Maintenance business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Lawn Maintenance Organizational Structure
What is the structure of your company - who is in charge of every department inside your business?
Personnel Plan
This ought to be a list of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Lawn Maintenance Financial Plan
Will you deliver all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Lawn Maintenance Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Lawn Maintenance Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Lawn Maintenance Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your fundamental information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Lawn Maintenance Business?
Lawn Maintenance Business Plan Page 1 | Lawn Maintenance Business Plan Page 2
Useful Lawn Maintenance Resources
Lawn Maintenance Marketing Plan | Lawn Maintenance Equipment | Lawn Maintenance Online
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