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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you achieve this?
Lawn Maintenance Service Marketing Strategy
What are the genuine ways you are going to employ in order to promote your Lawn Maintenance Service business to your present and potential patrons. You can moreover add the overheads involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your clients better. For example if you are using PPC as a strategy to target Lawn Maintenance Service clients you may use long tail keyword search phrases rather than short generic words. This should trim down your PPC expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Lawn Maintenance Service Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out about your services and products to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your advantage? Are you able to keep your overheads lower than your competitors so that you are at all times the cheapest? Do you have a prime location? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information as regards putting your Lawn Maintenance Service business online.
Sales Strategy
How are you going to get sales for your Lawn Maintenance Service business in the first place and how are you going to build up or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to put together a connection with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Lawn Maintenance Service business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Lawn Maintenance Service Organizational Structure
What is the hierarchy of your company - who is in charge of each department within your organization?
Personnel Plan
This ought to be a directory of each person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Lawn Maintenance Service Financial Plan
Will you supply all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Lawn Maintenance Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Lawn Maintenance Service Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Lawn Maintenance Service Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your essential information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Lawn Maintenance Service Business?
Lawn Maintenance Service Business Plan Page 1 | Lawn Maintenance Service Business Plan Page 2
Useful Lawn Maintenance Service Resources
Lawn Maintenance Service Marketing Plan | Lawn Maintenance Service Equipment | Lawn Maintenance Service Online
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