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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you realize this?
Lawn Sprinkler Service Marketing Strategy
What are the actual methods you are going to draw on in order to promote your Lawn Sprinkler Service business to your existing and potential customers. You can moreover add the overheads involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your customers better. For example if you are using PPC as a means to target Lawn Sprinkler Service customers you could employ long tail keyword search phrases considerably than short generic words. This should slash your Pay Per Click overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Lawn Sprinkler Service Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out regarding your products and services to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you capable of keeping your overheads lower than your rivals so that you are continually the cheapest? Do you have a prime locality? Are you the originator or the only one to provide a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can go and see this website and get more info on the subject of putting your Lawn Sprinkler Service business online.
Sales Strategy
How are you going to pick up sales for your Lawn Sprinkler Service business in the first place and how are you going to grow or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to develop a bond with your patrons to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Lawn Sprinkler Service business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your company?
Lawn Sprinkler Service Organizational Structure
What is the structure of your company - who is the manager of every department within your business?
Personnel Plan
This should be a listing of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Lawn Sprinkler Service Financial Plan
Will you deliver all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Lawn Sprinkler Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Lawn Sprinkler Service Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Lawn Sprinkler Service Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Lawn Sprinkler Service Business?
Lawn Sprinkler Service Business Plan Page 1 | Lawn Sprinkler Service Business Plan Page 2
Useful Lawn Sprinkler Service Resources
Lawn Sprinkler Service Marketing Plan | Lawn Sprinkler Service Equipment | Lawn Sprinkler Service Online
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