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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you attain this?
Life Insurance Marketing Strategy
What are the definite ways you are going to exercise in order to market your Life Insurance business to your existing and prospective clients. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using PPC as a method to go for Life Insurance patrons you might employ long tail keyword search phrases significantly than short generic words. This ought to decrease your Pay Per Click overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Life Insurance Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out concerning your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your advantage? Are you able to keep your overheads lower than your competition so that you are continually the cheapest? Do you have a first-class site? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information about putting your Life Insurance business online.
Sales Strategy
How are you going to generate sales for your Life Insurance business in the first place and how are you going to build up or preserve sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to develop a bond with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Life Insurance business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Life Insurance Organizational Structure
What is the structure of your business - who is the manager of every division inside your business?
Personnel Plan
This ought to be a roll of everybody in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Life Insurance Financial Plan
Will you bring all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Life Insurance Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Life Insurance Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Life Insurance Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your key information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Life Insurance Business?
Life Insurance Business Plan Page 1 | Life Insurance Business Plan Page 2
Useful Life Insurance Resources
Life Insurance Marketing Plan | Life Insurance Equipment | Life Insurance Online
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