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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you achieve this?
Lighting Fixture Maintenance Service Marketing Strategy
What are the real methods you are going to employ in order to market your Lighting Fixture Maintenance Service business to your existing and likely clients. You can in addition add the costs involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using PPC as a technique to go for Lighting Fixture Maintenance Service customers you may well draw on long tail keyword search phrases significantly than short generic words. This should lower your Pay Per Click expenditure as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Lighting Fixture Maintenance Service Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out concerning your services and products to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your gain? Are you capable of keeping your outlay lower than your rivals so that you are constantly the cheapest? Do you have a superlative site? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info about putting your Lighting Fixture Maintenance Service business online.
Sales Strategy
How are you going to acquire sales for your Lighting Fixture Maintenance Service business in the first place and how are you going to boost or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to build up a rapport with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Lighting Fixture Maintenance Service business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Lighting Fixture Maintenance Service Organizational Structure
What is the hierarchy of your business - who is the manager of every department inside your business?
Personnel Plan
This should be a register of every person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Lighting Fixture Maintenance Service Financial Plan
Will you bring in all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Lighting Fixture Maintenance Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Lighting Fixture Maintenance Service Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Lighting Fixture Maintenance Service Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your vital info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Lighting Fixture Maintenance Service Business?
Lighting Fixture Maintenance Service Business Plan Page 1 | Lighting Fixture Maintenance Service Business Plan Page 2
Useful Lighting Fixture Maintenance Service Resources
Lighting Fixture Maintenance Service Marketing Plan | Lighting Fixture Maintenance Service Equipment | Lighting Fixture Maintenance Service Online
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