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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you achieve this?
Machine Rental Marketing Strategy
What are the actual ways you are going to exercise in order to promote your Machine Rental business to your existing and possible customers. You can moreover add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a way to target Machine Rental clients you possibly will draw on long tail keyword search phrases rather than succinct generic words. This should slash your PPC overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Machine Rental Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out about your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your advantage? Are you capable of keeping your outlay lower than your rivals so that you are constantly the cheapest? Do you have a superior locality? Are you the original or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can visit this website and get more information as regards putting your Machine Rental business online.
Sales Strategy
How are you going to get sales for your Machine Rental business in the first place and how are you going to expand or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to construct a connection with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Machine Rental business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Machine Rental Organizational Structure
What is the structure of your company - who is the manager of every department in your organization?
Personnel Plan
This ought to be a directory of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Machine Rental Financial Plan
Will you provide all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Machine Rental Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Machine Rental Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Machine Rental Cash Flow
You ought to have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your vital information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Machine Rental Business?
Machine Rental Business Plan Page 1 | Machine Rental Business Plan Page 2
Useful Machine Rental Resources
Machine Rental Marketing Plan | Machine Rental Equipment | Machine Rental Online
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