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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you go about this?
Mail Order Marketing Strategy
What are the tangible methods you are going to use in order to market your Mail Order business to your present and probable patrons. You can also add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a structure to go for Mail Order customers you may perhaps use long tail keyword search phrases significantly than succinct generic words. This ought to bring down your Pay Per Click expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Mail Order Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out as regards your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your opposition so that you are always the cheapest? Do you have a superior site? Are you the original or the only one to supply a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Mail Order business online.
Sales Strategy
How are you going to acquire sales for your Mail Order business in the first place and how are you going to increase or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to encourage a relationship with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Mail Order business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Mail Order Organizational Structure
What is the hierarchy of your company - who is the manager of every department inside your company?
Personnel Plan
This should be a list of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Mail Order Financial Plan
Will you bring in all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Mail Order Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Mail Order Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Mail Order Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your necessary information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Mail Order Business?
Mail Order Business Plan Page 1 | Mail Order Business Plan Page 2
Useful Mail Order Resources
Mail Order Marketing Plan | Mail Order Equipment | Mail Order Online
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