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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you achieve this?
Mall Department Store Marketing Strategy
What are the actual ways you are going to exercise in order to market your Mall Department Store business to your existing and likely clients. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using PPC as a way to target Mall Department Store clients you might use long tail keyword search phrases rather than short generic words. This should shrink your PPC outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Mall Department Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out as regards your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you capable of keeping your outlay lower than your competitors so that you are continually the cheapest? Do you have a prime location? Are you the original or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can pay a visit to this website and get more info concerning putting your Mall Department Store business online.
Sales Strategy
How are you going to acquire sales for your Mall Department Store business in the first place and how are you going to boost or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to construct a relationship with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Mall Department Store business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Mall Department Store Organizational Structure
What is the hierarchy of your company - who is the manager of each department in your company?
Personnel Plan
This ought to be a listing of every person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Mall Department Store Financial Plan
Will you deliver all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Mall Department Store Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Mall Department Store Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Mall Department Store Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Mall Department Store Business?
Mall Department Store Business Plan Page 1 | Mall Department Store Business Plan Page 2
Useful Mall Department Store Resources
Mall Department Store Marketing Plan | Mall Department Store Equipment | Mall Department Store Online
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