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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you realize this?
Mall Retail Marketing Strategy
What are the definite methods you are going to exercise in order to promote your Mall Retail business to your present and potential customers. You can moreover add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a approach to target Mall Retail clients you may employ long tail keyword search phrases considerably than succinct generic words. This should reduce your Pay Per Click expenditure as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Mall Retail Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out regarding your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your benefit? Are you able to keep your overheads lower than your competitors so that you are continuously the cheapest? Do you have a first-rate location? Are you the original or the only one to supply a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a visit to this website and get more information as regards putting your Mall Retail business online.
Sales Strategy
How are you going to pick up sales for your Mall Retail business in the first place and how are you going to build up or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to develop an association with your patrons to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Mall Retail business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Mall Retail Organizational Structure
What is the hierarchy of your company - who is the manager of each division inside your company?
Personnel Plan
This ought to be a listing of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Mall Retail Financial Plan
Will you bring in all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Mall Retail Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Mall Retail Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Mall Retail Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your key information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Mall Retail Business?
Mall Retail Business Plan Page 1 | Mall Retail Business Plan Page 2
Useful Mall Retail Resources
Mall Retail Marketing Plan | Mall Retail Equipment | Mall Retail Online
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