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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you attain this?
Manufacturing Marketing Strategy
What are the tangible methods you are going to employ in order to market your Manufacturing business to your existing and would-be clients. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a structure to target Manufacturing customers you may perhaps use long tail keyword search phrases significantly than succinct generic words. This ought to reduce your PPC outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Manufacturing Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out about your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your advantage? Are you able to keep your costs lower than your competitors so that you are continuously the cheapest? Do you have a superior place? Are you the original or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can visit this website and get more information on the subject of putting your Manufacturing business online.
Sales Strategy
How are you going to pick up sales for your Manufacturing business in the first place and how are you going to grow or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to make a connection with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Manufacturing business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Manufacturing Organizational Structure
What is the structure of your company - who is in charge of every department inside your organization?
Personnel Plan
This should be a list of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Manufacturing Financial Plan
Will you bring all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Manufacturing Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Manufacturing Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Manufacturing Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your necessary info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Manufacturing Business?
Manufacturing Business Plan Page 1 | Manufacturing Business Plan Page 2
Useful Manufacturing Resources
Manufacturing Marketing Plan | Manufacturing Equipment | Manufacturing Online
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