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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you attain this?
Marketing Consultant Marketing Strategy
What are the authentic methods you are going to employ in order to promote your Marketing Consultant business to your existing and impending patrons. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For example if you are using PPC as a way to go for Marketing Consultant customers you could draw on long tail keyword search phrases rather than short generic words. This should condense your PPC outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Marketing Consultant Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out as regards your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your advantage? Are you capable of keeping your expenses lower than your competitors so that you are constantly the cheapest? Do you have a premier position? Are you the original or the only one to provide a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Marketing Consultant business online.
Sales Strategy
How are you going to pick up sales for your Marketing Consultant business in the first place and how are you going to grow or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to encourage an association with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Marketing Consultant business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Marketing Consultant Organizational Structure
What is the structure of your business - who is the manager of each division in your company?
Personnel Plan
This should be a roll of everybody in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Marketing Consultant Financial Plan
Will you provide all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Marketing Consultant Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Marketing Consultant Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Marketing Consultant Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your central information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Marketing Consultant Business?
Marketing Consultant Business Plan Page 1 | Marketing Consultant Business Plan Page 2
Useful Marketing Consultant Resources
Marketing Consultant Marketing Plan | Marketing Consultant Equipment | Marketing Consultant Online
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