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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you realize this?
Marketing Consulting Marketing Strategy
What are the concrete ways you are going to exercise in order to market your Marketing Consulting business to your existing and would-be customers. You can what's more add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using PPC as a system to go for Marketing Consulting customers you possibly will use long tail keyword search phrases rather than succinct generic words. This ought to diminish your Pay Per Click outlay as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Marketing Consulting Pricing Strategy
What strategy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out about your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your gain? Are you able to keep your overheads lower than your competition so that you are continually the cheapest? Do you have a prime site? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can visit this website and get more info in relation to putting your Marketing Consulting business online.
Sales Strategy
How are you going to pick up sales for your Marketing Consulting business in the first place and how are you going to grow or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to create an affiliation with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Marketing Consulting business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Marketing Consulting Organizational Structure
What is the structure of your company - who is the manager of every department in your business?
Personnel Plan
This ought to be a roll of everyone in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Marketing Consulting Financial Plan
Will you deliver all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Marketing Consulting Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Marketing Consulting Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Marketing Consulting Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your key info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Marketing Consulting Business?
Marketing Consulting Business Plan Page 1 | Marketing Consulting Business Plan Page 2
Useful Marketing Consulting Resources
Marketing Consulting Marketing Plan | Marketing Consulting Equipment | Marketing Consulting Online
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