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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you accomplish this?
Marriage Counselling Marketing Strategy
What are the genuine ways you are going to exercise in order to promote your Marriage Counselling business to your present and possible customers. You can also add the outlay involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your patrons better. For example if you are using PPC as a system to go for Marriage Counselling customers you may perhaps employ long tail keyword search phrases rather than succinct generic words. This should reduce your Pay Per Click expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Marriage Counselling Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out concerning your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your advantage? Are you capable of keeping your overheads lower than your competitors so that you are continually the cheapest? Do you have a prime place? Are you the pioneer or the only one to provide a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Marriage Counselling business online.
Sales Strategy
How are you going to pick up sales for your Marriage Counselling business in the first place and how are you going to intensify or sustain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to make a connection with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Marriage Counselling business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your company?
Marriage Counselling Organizational Structure
What is the structure of your business - who is the manager of every division within your organization?
Personnel Plan
This ought to be a roll of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Marriage Counselling Financial Plan
Will you bring in all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Marriage Counselling Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Marriage Counselling Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Marriage Counselling Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Marriage Counselling Business?
Marriage Counselling Business Plan Page 1 | Marriage Counselling Business Plan Page 2
Useful Marriage Counselling Resources
Marriage Counselling Marketing Plan | Marriage Counselling Equipment | Marriage Counselling Online
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