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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you attain this?
Massage Center Marketing Strategy
What are the definite ways you are going to draw on in order to market your Massage Center business to your present and would-be clients. You can also add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your customers better. For example if you are using PPC as a system to go for Massage Center clients you possibly will use long tail keyword search phrases preferably than succinct generic words. This ought to shrink your Pay Per Click overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Massage Center Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out regarding your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your benefit? Are you able to keep your overheads lower than your rivalry so that you are constantly the cheapest? Do you have a superior position? Are you the first or the only one to supply a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Massage Center business online.
Sales Strategy
How are you going to generate sales for your Massage Center business in the first place and how are you going to build up or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to develop a bond with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Massage Center business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Massage Center Organizational Structure
What is the hierarchy of your business - who is the manager of each department within your organization?
Personnel Plan
This ought to be a register of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Massage Center Financial Plan
Will you deliver all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Massage Center Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Massage Center Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Massage Center Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your critical info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Massage Center Business?
Massage Center Business Plan Page 1 | Massage Center Business Plan Page 2
Useful Massage Center Resources
Massage Center Marketing Plan | Massage Center Equipment | Massage Center Online
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