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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you realize this?
Massage Equipment and Supply Store Marketing Strategy
What are the actual methods you are going to employ in order to market your Massage Equipment and Supply Store business to your existing and prospective patrons. You can additionally add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your patrons better. For instance if you are using PPC as a strategy to target Massage Equipment and Supply Store clients you could use long tail keyword search phrases significantly than succinct generic words. This should cut down your Pay Per Click expenditure as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Massage Equipment and Supply Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out concerning your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your advantage? Are you able to keep your costs lower than your opposition so that you are always the cheapest? Do you have a first-rate locality? Are you the original or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Massage Equipment and Supply Store business online.
Sales Strategy
How are you going to pick up sales for your Massage Equipment and Supply Store business in the first place and how are you going to increase or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to construct an association with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Massage Equipment and Supply Store business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Massage Equipment and Supply Store Organizational Structure
What is the hierarchy of your company - who is in charge of each division in your company?
Personnel Plan
This should be a register of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Massage Equipment and Supply Store Financial Plan
Will you provide all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Massage Equipment and Supply Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Massage Equipment and Supply Store Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Massage Equipment and Supply Store Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your fundamental info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Massage Equipment and Supply Store Business?
Massage Equipment and Supply Store Business Plan Page 1 | Massage Equipment and Supply Store Business Plan Page 2
Useful Massage Equipment and Supply Store Resources
Massage Equipment and Supply Store Marketing Plan | Massage Equipment and Supply Store Equipment | Massage Equipment and Supply Store Online
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