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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you go about this?
Massage Products Store Marketing Strategy
What are the authentic ways you are going to draw on in order to promote your Massage Products Store business to your existing and likely customers. You can furthermore add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a way to target Massage Products Store customers you might use long tail keyword search phrases significantly than short generic words. This should lower your PPC costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Massage Products Store Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out as regards your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your benefit? Are you capable of keeping your outlay lower than your competition so that you are continuously the cheapest? Do you have a first-rate site? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Massage Products Store business online.
Sales Strategy
How are you going to generate sales for your Massage Products Store business in the first place and how are you going to expand or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to build up an affiliation with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Massage Products Store business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Massage Products Store Organizational Structure
What is the structure of your company - who is in charge of each department within your business?
Personnel Plan
This ought to be a listing of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Massage Products Store Financial Plan
Will you provide all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Massage Products Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Massage Products Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Massage Products Store Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your fundamental info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Massage Products Store Business?
Massage Products Store Business Plan Page 1 | Massage Products Store Business Plan Page 2
Useful Massage Products Store Resources
Massage Products Store Marketing Plan | Massage Products Store Equipment | Massage Products Store Online
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