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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you accomplish this?
Maternity Clothing Store Marketing Strategy
What are the tangible ways you are going to use in order to promote your Maternity Clothing Store business to your existing and impending patrons. You can as well add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a method to target Maternity Clothing Store patrons you may perhaps draw on long tail keyword search phrases preferably than succinct generic words. This should lower your PPC overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Maternity Clothing Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out concerning your services and products to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your gain? Are you able to keep your expenses lower than your rivalry so that you are always the cheapest? Do you have a first-class locality? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can visit this website and get more info on the subject of putting your Maternity Clothing Store business online.
Sales Strategy
How are you going to get sales for your Maternity Clothing Store business in the first place and how are you going to build up or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to make a relationship with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Maternity Clothing Store business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Maternity Clothing Store Organizational Structure
What is the hierarchy of your business - who is the manager of every department inside your business?
Personnel Plan
This ought to be a directory of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Maternity Clothing Store Financial Plan
Will you supply all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Maternity Clothing Store Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Maternity Clothing Store Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Maternity Clothing Store Cash Flow
You should have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your necessary information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Maternity Clothing Store Business?
Maternity Clothing Store Business Plan Page 1 | Maternity Clothing Store Business Plan Page 2
Useful Maternity Clothing Store Resources
Maternity Clothing Store Marketing Plan | Maternity Clothing Store Equipment | Maternity Clothing Store Online
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