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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you complete this?
Meeting Planner Marketing Strategy
What are the tangible methods you are going to exercise in order to promote your Meeting Planner business to your present and would-be clients. You can as well add the costs involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a way to go for Meeting Planner customers you may employ long tail keyword search phrases to a certain extent than short generic words. This should bring down your Pay Per Click overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Meeting Planner Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out about your services and products to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your rivalry so that you are continuously the cheapest? Do you have a superior locality? Are you the first or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more info in relation to putting your Meeting Planner business online.
Sales Strategy
How are you going to acquire sales for your Meeting Planner business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to build up an association with your patrons to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Meeting Planner business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Meeting Planner Organizational Structure
What is the structure of your company - who is the manager of every division inside your organization?
Personnel Plan
This should be a register of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Meeting Planner Financial Plan
Will you contribute all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Meeting Planner Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Meeting Planner Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Meeting Planner Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your central information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Meeting Planner Business?
Meeting Planner Business Plan Page 1 | Meeting Planner Business Plan Page 2
Useful Meeting Planner Resources
Meeting Planner Marketing Plan | Meeting Planner Equipment | Meeting Planner Online
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