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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you go about this?
Micro Brewery Marketing Strategy
What are the authentic methods you are going to exercise in order to promote your Micro Brewery business to your present and probable clients. You can what's more add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For instance if you are using PPC as a way to go for Micro Brewery clients you may use long tail keyword search phrases preferably than succinct generic words. This ought to slash your PPC costs as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Micro Brewery Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out regarding your services and products to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your gain? Are you capable of keeping your expenditure lower than your opposition so that you are always the cheapest? Do you have a superlative place? Are you the originator or the only one to supply a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information as regards putting your Micro Brewery business online.
Sales Strategy
How are you going to pick up sales for your Micro Brewery business in the first place and how are you going to boost or preserve sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to shape a connection with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Micro Brewery business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Micro Brewery Organizational Structure
What is the structure of your business - who is the manager of each division inside your company?
Personnel Plan
This ought to be a list of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Micro Brewery Financial Plan
Will you bring in all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Micro Brewery Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Micro Brewery Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Micro Brewery Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your vital information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Micro Brewery Business?
Micro Brewery Business Plan Page 1 | Micro Brewery Business Plan Page 2
Useful Micro Brewery Resources
Micro Brewery Marketing Plan | Micro Brewery Equipment | Micro Brewery Online
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