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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you achieve this?
Microbrew Marketing Strategy
What are the actual methods you are going to draw on in order to market your Microbrew business to your existing and impending customers. You can what's more add the outlay involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your customers better. For example if you are using PPC as a system to target Microbrew clients you could use long tail keyword search phrases to a certain extent than short generic words. This should shrink your PPC expenses as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Microbrew Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your benefit? Are you capable of keeping your expenses lower than your competitors so that you are continually the cheapest? Do you have a superlative position? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can visit this website and get more information in relation to putting your Microbrew business online.
Sales Strategy
How are you going to generate sales for your Microbrew business in the first place and how are you going to boost or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to build a bond with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Microbrew business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Microbrew Organizational Structure
What is the structure of your business - who is in charge of every division within your organization?
Personnel Plan
This should be a register of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Microbrew Financial Plan
Will you deliver all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Microbrew Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Microbrew Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Microbrew Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your chief info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Microbrew Business?
Microbrew Business Plan Page 1 | Microbrew Business Plan Page 2
Useful Microbrew Resources
Microbrew Marketing Plan | Microbrew Equipment | Microbrew Online
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