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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you complete this?
Microbrewer Marketing Strategy
What are the definite methods you are going to use in order to market your Microbrewer business to your present and probable clients. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your customers better. For example if you are using PPC as a means to go for Microbrewer clients you might draw on long tail keyword search phrases significantly than succinct generic words. This ought to decrease your Pay Per Click expenses as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Microbrewer Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out as regards your products and services to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your competitors so that you are constantly the cheapest? Do you have a first-rate place? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information with reference to putting your Microbrewer business online.
Sales Strategy
How are you going to get sales for your Microbrewer business in the first place and how are you going to grow or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to construct a relationship with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Microbrewer business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Microbrewer Organizational Structure
What is the hierarchy of your company - who is the manager of each department within your company?
Personnel Plan
This should be a roll of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Microbrewer Financial Plan
Will you supply all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Microbrewer Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Microbrewer Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Microbrewer Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your fundamental information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Microbrewer Business?
Microbrewer Business Plan Page 1 | Microbrewer Business Plan Page 2
Useful Microbrewer Resources
Microbrewer Marketing Plan | Microbrewer Equipment | Microbrewer Online
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