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Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you go about this?
Microfilming and Imaging Service Marketing Strategy
What are the real ways you are going to exercise in order to market your Microfilming and Imaging Service business to your existing and impending clients. You can furthermore add the overheads involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a technique to go for Microfilming and Imaging Service customers you might use long tail keyword search phrases rather than short generic words. This ought to shrink your PPC expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Microfilming and Imaging Service Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out concerning your products and services to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your benefit? Are you capable of keeping your outlay lower than your competition so that you are always the cheapest? Do you have a first-rate location? Are you the first or the only one to provide a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Microfilming and Imaging Service business online.
Sales Strategy
How are you going to generate sales for your Microfilming and Imaging Service business in the first place and how are you going to expand or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to put together a rapport with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Microfilming and Imaging Service business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Microfilming and Imaging Service Organizational Structure
What is the hierarchy of your company - who is in charge of every division in your company?
Personnel Plan
This should be a list of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Microfilming and Imaging Service Financial Plan
Will you bring all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Microfilming and Imaging Service Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Microfilming and Imaging Service Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Microfilming and Imaging Service Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your important information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Microfilming and Imaging Service Business?
Microfilming and Imaging Service Business Plan Page 1 | Microfilming and Imaging Service Business Plan Page 2
Useful Microfilming and Imaging Service Resources
Microfilming and Imaging Service Marketing Plan | Microfilming and Imaging Service Equipment | Microfilming and Imaging Service Online
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