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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you achieve this?
Military Surplus Store Marketing Strategy
What are the genuine ways you are going to exercise in order to promote your Military Surplus Store business to your present and would-be patrons. You can also add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a approach to go for Military Surplus Store customers you may well draw on long tail keyword search phrases considerably than succinct generic words. This should bring down your Pay Per Click outlay as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Military Surplus Store Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out as regards your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your benefit? Are you capable of keeping your overheads lower than your competition so that you are constantly the cheapest? Do you have a superior site? Are you the first or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can visit this website and get more information on the subject of putting your Military Surplus Store business online.
Sales Strategy
How are you going to acquire sales for your Military Surplus Store business in the first place and how are you going to intensify or preserve sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to build up a relationship with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Military Surplus Store business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Military Surplus Store Organizational Structure
What is the structure of your business - who is the manager of every division within your organization?
Personnel Plan
This ought to be a register of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Military Surplus Store Financial Plan
Will you deliver all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Military Surplus Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Military Surplus Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Military Surplus Store Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your necessary information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Military Surplus Store Business?
Military Surplus Store Business Plan Page 1 | Military Surplus Store Business Plan Page 2
Useful Military Surplus Store Resources
Military Surplus Store Marketing Plan | Military Surplus Store Equipment | Military Surplus Store Online
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