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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you attain this?
Mirror Store Marketing Strategy
What are the concrete ways you are going to draw on in order to market your Mirror Store business to your present and likely customers. You can also add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a means to target Mirror Store customers you may well use long tail keyword search phrases rather than short generic words. This should shrink your Pay Per Click expenses as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Mirror Store Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out about your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your benefit? Are you capable of keeping your outlay lower than your rivals so that you are always the cheapest? Do you have a superior location? Are you the original or the only one to supply a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Mirror Store business online.
Sales Strategy
How are you going to pick up sales for your Mirror Store business in the first place and how are you going to build up or uphold sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to put together an association with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Mirror Store business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Mirror Store Organizational Structure
What is the structure of your company - who is the manager of each department within your business?
Personnel Plan
This should be a directory of everybody in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Mirror Store Financial Plan
Will you deliver all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Mirror Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Mirror Store Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Mirror Store Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your essential information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Mirror Store Business?
Mirror Store Business Plan Page 1 | Mirror Store Business Plan Page 2
Useful Mirror Store Resources
Mirror Store Marketing Plan | Mirror Store Equipment | Mirror Store Online
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