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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you realize this?
Mobile Catering Marketing Strategy
What are the real methods you are going to employ in order to market your Mobile Catering business to your existing and likely patrons. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a procedure to target Mobile Catering clients you may draw on long tail keyword search phrases preferably than succinct generic words. This ought to drive down your Pay Per Click outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Mobile Catering Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your products and services to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you capable of keeping your costs lower than your competitors so that you are at all times the cheapest? Do you have a premier position? Are you the pioneer or the only one to supply a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Mobile Catering business online.
Sales Strategy
How are you going to generate sales for your Mobile Catering business in the first place and how are you going to intensify or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to make a bond with your clients to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Mobile Catering business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Mobile Catering Organizational Structure
What is the structure of your company - who is in charge of every department within your organization?
Personnel Plan
This ought to be a directory of everybody in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Mobile Catering Financial Plan
Will you contribute all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Mobile Catering Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Mobile Catering Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Mobile Catering Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your important info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Mobile Catering Business?
Mobile Catering Business Plan Page 1 | Mobile Catering Business Plan Page 2
Useful Mobile Catering Resources
Mobile Catering Marketing Plan | Mobile Catering Equipment | Mobile Catering Online
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