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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you complete this?
Mobile Home Air Conditioning and Heating Service Marketing Strategy
What are the concrete ways you are going to draw on in order to market your Mobile Home Air Conditioning and Heating Service business to your existing and would-be customers. You can also add the expenses involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a method to target Mobile Home Air Conditioning and Heating Service clients you possibly will draw on long tail keyword search phrases preferably than short generic words. This should slash your Pay Per Click costs as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Mobile Home Air Conditioning and Heating Service Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out regarding your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your benefit? Are you able to keep your expenses lower than your competitors so that you are always the cheapest? Do you have a premier place? Are you the first or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can visit this website and get more information in relation to putting your Mobile Home Air Conditioning and Heating Service business online.
Sales Strategy
How are you going to acquire sales for your Mobile Home Air Conditioning and Heating Service business in the first place and how are you going to build up or preserve sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to put together a rapport with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Mobile Home Air Conditioning and Heating Service business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Mobile Home Air Conditioning and Heating Service Organizational Structure
What is the structure of your company - who is the manager of every division within your organization?
Personnel Plan
This should be a record of everyone in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Mobile Home Air Conditioning and Heating Service Financial Plan
Will you supply all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Mobile Home Air Conditioning and Heating Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Mobile Home Air Conditioning and Heating Service Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Mobile Home Air Conditioning and Heating Service Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your fundamental information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Mobile Home Air Conditioning and Heating Service Business?
Mobile Home Air Conditioning and Heating Service Business Plan Page 1 | Mobile Home Air Conditioning and Heating Service Business Plan Page 2
Useful Mobile Home Air Conditioning and Heating Service Resources
Mobile Home Air Conditioning and Heating Service Marketing Plan | Mobile Home Air Conditioning and Heating Service Equipment | Mobile Home Air Conditioning and Heating Service Online
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