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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you achieve this?
Mobile Mechanic Marketing Strategy
What are the concrete methods you are going to use in order to promote your Mobile Mechanic business to your present and possible patrons. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your patrons better. For example if you are using PPC as a approach to target Mobile Mechanic customers you may perhaps draw on long tail keyword search phrases to a certain extent than short generic words. This ought to shrink your Pay Per Click expenditure as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Mobile Mechanic Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out as regards your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your advantage? Are you able to keep your costs lower than your competition so that you are continually the cheapest? Do you have a first-class location? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can go and see this website and get more info on the subject of putting your Mobile Mechanic business online.
Sales Strategy
How are you going to pick up sales for your Mobile Mechanic business in the first place and how are you going to grow or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to build an affiliation with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Mobile Mechanic business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Mobile Mechanic Organizational Structure
What is the hierarchy of your company - who is the manager of every department in your business?
Personnel Plan
This should be a listing of each person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Mobile Mechanic Financial Plan
Will you supply all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Mobile Mechanic Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Mobile Mechanic Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Mobile Mechanic Cash Flow
You should have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your important information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Mobile Mechanic Business?
Mobile Mechanic Business Plan Page 1 | Mobile Mechanic Business Plan Page 2
Useful Mobile Mechanic Resources
Mobile Mechanic Marketing Plan | Mobile Mechanic Equipment | Mobile Mechanic Online
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