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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you attain this?
Model Train Shop Marketing Strategy
What are the actual methods you are going to draw on in order to market your Model Train Shop business to your existing and likely patrons. You can furthermore add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a procedure to go for Model Train Shop patrons you could draw on long tail keyword search phrases significantly than short generic words. This ought to diminish your PPC expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Model Train Shop Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out concerning your services and products to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your gain? Are you capable of keeping your expenditure lower than your rivals so that you are continuously the cheapest? Do you have a prime locality? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can visit this website and get more information with reference to putting your Model Train Shop business online.
Sales Strategy
How are you going to get sales for your Model Train Shop business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to build a bond with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Model Train Shop business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Model Train Shop Organizational Structure
What is the structure of your business - who is the manager of each department within your company?
Personnel Plan
This should be a list of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Model Train Shop Financial Plan
Will you bring all your own funding or will it be a mixture of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Model Train Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Model Train Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Model Train Shop Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your chief info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Model Train Shop Business?
Model Train Shop Business Plan Page 1 | Model Train Shop Business Plan Page 2
Useful Model Train Shop Resources
Model Train Shop Marketing Plan | Model Train Shop Equipment | Model Train Shop Online
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