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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you realize this?
Monument Company Marketing Strategy
What are the authentic ways you are going to exercise in order to market your Monument Company business to your existing and prospective clients. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your customers better. For instance if you are using PPC as a technique to go for Monument Company patrons you may well employ long tail keyword search phrases rather than succinct generic words. This should decrease your PPC overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Monument Company Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your benefit? Are you able to keep your overheads lower than your opposition so that you are continuously the cheapest? Do you have a prime location? Are you the first or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can visit this website and get more info as regards putting your Monument Company business online.
Sales Strategy
How are you going to generate sales for your Monument Company business in the first place and how are you going to boost or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to make a relationship with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Monument Company business proposal to assist you.
Management Summary
Management Team
Who are the key players in your company?
Monument Company Organizational Structure
What is the structure of your company - who is in charge of every division inside your organization?
Personnel Plan
This should be a listing of everybody in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Monument Company Financial Plan
Will you contribute all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Monument Company Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Monument Company Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Monument Company Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your necessary info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Monument Company Business?
Monument Company Business Plan Page 1 | Monument Company Business Plan Page 2
Useful Monument Company Resources
Monument Company Marketing Plan | Monument Company Equipment | Monument Company Online
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