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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you attain this?
Mortgage Broker Marketing Strategy
What are the tangible methods you are going to exercise in order to promote your Mortgage Broker business to your existing and prospective customers. You can as well add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a technique to go for Mortgage Broker clients you could draw on long tail keyword search phrases significantly than succinct generic words. This should trim down your PPC costs as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Mortgage Broker Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you able to keep your outlay lower than your rivalry so that you are continuously the cheapest? Do you have a first-rate site? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more information about putting your Mortgage Broker business online.
Sales Strategy
How are you going to generate sales for your Mortgage Broker business in the first place and how are you going to expand or uphold sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to build up an affiliation with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Mortgage Broker business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Mortgage Broker Organizational Structure
What is the structure of your company - who is in charge of each department inside your organization?
Personnel Plan
This should be a register of every person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Mortgage Broker Financial Plan
Will you bring in all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Mortgage Broker Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Mortgage Broker Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Mortgage Broker Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Mortgage Broker Business?
Mortgage Broker Business Plan Page 1 | Mortgage Broker Business Plan Page 2
Useful Mortgage Broker Resources
Mortgage Broker Marketing Plan | Mortgage Broker Equipment | Mortgage Broker Online
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