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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you attain this?
Motorcycle Shop Marketing Strategy
What are the definite ways you are going to exercise in order to promote your Motorcycle Shop business to your present and probable clients. You can additionally add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a way to target Motorcycle Shop patrons you may draw on long tail keyword search phrases preferably than short generic words. This should decrease your Pay Per Click outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Motorcycle Shop Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out regarding your products and services to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you capable of keeping your expenditure lower than your competitors so that you are at all times the cheapest? Do you have a first-class site? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more information in relation to putting your Motorcycle Shop business online.
Sales Strategy
How are you going to get sales for your Motorcycle Shop business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to construct a rapport with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Motorcycle Shop business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Motorcycle Shop Organizational Structure
What is the structure of your business - who is the manager of each division within your organization?
Personnel Plan
This ought to be a list of each person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Motorcycle Shop Financial Plan
Will you provide all your own funding or will it be an assortment of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Motorcycle Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Motorcycle Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Motorcycle Shop Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your necessary information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Motorcycle Shop Business?
Motorcycle Shop Business Plan Page 1 | Motorcycle Shop Business Plan Page 2
Useful Motorcycle Shop Resources
Motorcycle Shop Marketing Plan | Motorcycle Shop Equipment | Motorcycle Shop Online
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