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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you realize this?
Movie Theater Marketing Strategy
What are the real methods you are going to draw on in order to promote your Movie Theater business to your existing and probable patrons. You can furthermore add the expenditure involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a method to target Movie Theater customers you might employ long tail keyword search phrases to a certain extent than succinct generic words. This should reduce your Pay Per Click expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Movie Theater Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out regarding your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your gain? Are you capable of keeping your expenditure lower than your competition so that you are always the cheapest? Do you have a first-class location? Are you the pioneer or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information as regards putting your Movie Theater business online.
Sales Strategy
How are you going to pick up sales for your Movie Theater business in the first place and how are you going to build up or maintain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to shape a relationship with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Movie Theater business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Movie Theater Organizational Structure
What is the hierarchy of your company - who is in charge of each division inside your organization?
Personnel Plan
This should be a list of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Movie Theater Financial Plan
Will you supply all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Movie Theater Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Movie Theater Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Movie Theater Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Movie Theater Business?
Movie Theater Business Plan Page 1 | Movie Theater Business Plan Page 2
Useful Movie Theater Resources
Movie Theater Marketing Plan | Movie Theater Equipment | Movie Theater Online
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