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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you achieve this?
Museum Store Marketing Strategy
What are the actual ways you are going to employ in order to promote your Museum Store business to your present and would-be clients. You can also add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a structure to target Museum Store clients you could use long tail keyword search phrases to a certain extent than succinct generic words. This should reduce your Pay Per Click outlay as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Museum Store Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out about your products and services to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your advantage? Are you capable of keeping your outlay lower than your opposition so that you are continuously the cheapest? Do you have a superlative location? Are you the pioneer or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can visit this website and get more info as regards putting your Museum Store business online.
Sales Strategy
How are you going to acquire sales for your Museum Store business in the first place and how are you going to intensify or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to make a relationship with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Museum Store business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Museum Store Organizational Structure
What is the hierarchy of your company - who is in charge of every department inside your business?
Personnel Plan
This should be a list of everybody in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Museum Store Financial Plan
Will you deliver all your own funding or will it be a blend of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Museum Store Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Museum Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Museum Store Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your central info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Museum Store Business?
Museum Store Business Plan Page 1 | Museum Store Business Plan Page 2
Useful Museum Store Resources
Museum Store Marketing Plan | Museum Store Equipment | Museum Store Online
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