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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you accomplish this?
New Car Dealer Marketing Strategy
What are the genuine methods you are going to employ in order to promote your New Car Dealer business to your existing and prospective clients. You can furthermore add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a method to target New Car Dealer clients you may employ long tail keyword search phrases considerably than short generic words. This ought to lower your Pay Per Click costs as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
New Car Dealer Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out regarding your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your gain? Are you capable of keeping your overheads lower than your rivalry so that you are always the cheapest? Do you have a superlative site? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can visit this website and get more information regarding putting your New Car Dealer business online.
Sales Strategy
How are you going to pick up sales for your New Car Dealer business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to build an association with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample New Car Dealer business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
New Car Dealer Organizational Structure
What is the hierarchy of your company - who is in charge of every department in your organization?
Personnel Plan
This ought to be a list of each person in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
New Car Dealer Financial Plan
Will you deliver all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
New Car Dealer Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
New Car Dealer Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
New Car Dealer Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your central information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your New Car Dealer Business?
New Car Dealer Business Plan Page 1 | New Car Dealer Business Plan Page 2
Useful New Car Dealer Resources
New Car Dealer Marketing Plan | New Car Dealer Equipment | New Car Dealer Online
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