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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you attain this?
Nutritional Supplement Store Online Marketing Strategy
What are the concrete ways you are going to draw on in order to market your Nutritional Supplement Store Online business to your existing and potential clients. You can furthermore add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a method to target Nutritional Supplement Store Online clients you may well use long tail keyword search phrases to a certain extent than short generic words. This should drive down your PPC costs as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Nutritional Supplement Store Online Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out concerning your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you able to keep your overheads lower than your competition so that you are at all times the cheapest? Do you have a prime locality? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can go and see this website and get more information concerning putting your Nutritional Supplement Store Online business online.
Sales Strategy
How are you going to pick up sales for your Nutritional Supplement Store Online business in the first place and how are you going to boost or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to build up an association with your patrons to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Nutritional Supplement Store Online business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Nutritional Supplement Store Online Organizational Structure
What is the structure of your business - who is the manager of every department within your company?
Personnel Plan
This should be a list of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Nutritional Supplement Store Online Financial Plan
Will you supply all your own funding or will it be a combination of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Nutritional Supplement Store Online Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Nutritional Supplement Store Online Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Nutritional Supplement Store Online Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your important information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Nutritional Supplement Store Online Business?
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