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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you accomplish this?
Off Licence Marketing Strategy
What are the definite ways you are going to exercise in order to promote your Off Licence business to your present and prospective patrons. You can additionally add the overheads involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your customers better. For instance if you are using PPC as a procedure to target Off Licence patrons you might draw on long tail keyword search phrases preferably than succinct generic words. This ought to condense your PPC costs as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Off Licence Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out regarding your products and services to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your gain? Are you able to keep your costs lower than your rivals so that you are continually the cheapest? Do you have a superior position? Are you the originator or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can visit this website and get more information in relation to putting your Off Licence business online.
Sales Strategy
How are you going to pick up sales for your Off Licence business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to create a relationship with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Off Licence business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Off Licence Organizational Structure
What is the hierarchy of your company - who is the manager of every division within your organization?
Personnel Plan
This should be a roll of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Off Licence Financial Plan
Will you contribute all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Off Licence Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Off Licence Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Off Licence Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your necessary information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Off Licence Business?
Off Licence Business Plan Page 1 | Off Licence Business Plan Page 2
Useful Off Licence Resources
Off Licence Marketing Plan | Off Licence Equipment | Off Licence Online
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