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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you achieve this?
Online Discount Store Marketing Strategy
What are the definite methods you are going to exercise in order to promote your Online Discount Store business to your existing and probable patrons. You can moreover add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a technique to target Online Discount Store clients you might use long tail keyword search phrases considerably than succinct generic words. This ought to diminish your PPC overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Online Discount Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out as regards your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your gain? Are you able to keep your costs lower than your rivals so that you are continually the cheapest? Do you have a first-class position? Are you the pioneer or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can go and see this website and get more info in relation to putting your Online Discount Store business online.
Sales Strategy
How are you going to generate sales for your Online Discount Store business in the first place and how are you going to increase or preserve sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to shape a rapport with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Online Discount Store business proposal to assist you.
Management Summary
Management Team
Who are the key players in your company?
Online Discount Store Organizational Structure
What is the structure of your business - who is the manager of each department within your business?
Personnel Plan
This should be a directory of every person in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Online Discount Store Financial Plan
Will you bring all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Online Discount Store Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Online Discount Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Online Discount Store Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your crucial info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Online Discount Store Business?
Online Discount Store Business Plan Page 1 | Online Discount Store Business Plan Page 2
Useful Online Discount Store Resources
Online Discount Store Marketing Plan | Online Discount Store Equipment | Online Discount Store Online
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