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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you attain this?
Online Marketing Marketing Strategy
What are the concrete methods you are going to employ in order to promote your Online Marketing business to your existing and potential clients. You can as well add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a technique to target Online Marketing patrons you may perhaps draw on long tail keyword search phrases considerably than succinct generic words. This should condense your PPC overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Online Marketing Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out as regards your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your advantage? Are you capable of keeping your costs lower than your opposition so that you are continuously the cheapest? Do you have a superior location? Are you the pioneer or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can go and see this website and get more information concerning putting your Online Marketing business online.
Sales Strategy
How are you going to pick up sales for your Online Marketing business in the first place and how are you going to increase or preserve sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to foster a rapport with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Online Marketing business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Online Marketing Organizational Structure
What is the hierarchy of your business - who is in charge of each department in your organization?
Personnel Plan
This ought to be a roll of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Online Marketing Financial Plan
Will you bring in all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Online Marketing Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Online Marketing Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Online Marketing Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your important info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Online Marketing Business?
Online Marketing Business Plan Page 1 | Online Marketing Business Plan Page 2
Useful Online Marketing Resources
Online Marketing Marketing Plan | Online Marketing Equipment | Online Marketing Online
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