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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you attain this?
Online Retail Marketing Strategy
What are the authentic methods you are going to use in order to market your Online Retail business to your present and would-be patrons. You can in addition add the expenditure involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your clients better. For example if you are using PPC as a method to go for Online Retail customers you may perhaps employ long tail keyword search phrases rather than succinct generic words. This ought to lessen your PPC expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Online Retail Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your products and services to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your advantage? Are you able to keep your outlay lower than your rivals so that you are always the cheapest? Do you have a first-class position? Are you the pioneer or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more information as regards putting your Online Retail business online.
Sales Strategy
How are you going to generate sales for your Online Retail business in the first place and how are you going to boost or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to build up a connection with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Online Retail business proposal to assist you.
Management Summary
Management Team
Who are the key players in your business?
Online Retail Organizational Structure
What is the hierarchy of your company - who is in charge of every division in your organization?
Personnel Plan
This should be a roll of everybody in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Online Retail Financial Plan
Will you supply all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Online Retail Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Online Retail Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Online Retail Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Online Retail Business?
Online Retail Business Plan Page 1 | Online Retail Business Plan Page 2
Useful Online Retail Resources
Online Retail Marketing Plan | Online Retail Equipment | Online Retail Online
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