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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you achieve this?
Online Sporting Goods Store Marketing Strategy
What are the tangible methods you are going to use in order to market your Online Sporting Goods Store business to your existing and probable patrons. You can as well add the expenses involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a way to target Online Sporting Goods Store patrons you possibly will use long tail keyword search phrases to a certain extent than succinct generic words. This ought to shrink your Pay Per Click overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Online Sporting Goods Store Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you able to keep your overheads lower than your rivals so that you are at all times the cheapest? Do you have a superior location? Are you the first or the only one to provide a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Online Sporting Goods Store business online.
Sales Strategy
How are you going to generate sales for your Online Sporting Goods Store business in the first place and how are you going to expand or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to develop a relationship with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Online Sporting Goods Store business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Online Sporting Goods Store Organizational Structure
What is the hierarchy of your company - who is in charge of every division in your company?
Personnel Plan
This should be a directory of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Online Sporting Goods Store Financial Plan
Will you supply all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Online Sporting Goods Store Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Online Sporting Goods Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Online Sporting Goods Store Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your vital information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Online Sporting Goods Store Business?
Online Sporting Goods Store Business Plan Page 1 | Online Sporting Goods Store Business Plan Page 2
Useful Online Sporting Goods Store Resources
Online Sporting Goods Store Marketing Plan | Online Sporting Goods Store Equipment | Online Sporting Goods Store Online
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