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Strategy and Implementation SummaryWhat is your general stratagem to make your business a winner and how will you attain this? Online Travel Agency Marketing StrategyWhat are the authentic methods you are going to use in order to promote your Online Travel Agency business to your present and possible clients. You can as well add the outlay involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using PPC as a method to target Online Travel Agency customers you may use long tail keyword search phrases significantly than short generic words. This should decrease your PPC overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy. Online Travel Agency Pricing StrategyHow have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into action to get the word out as regards your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits over your rivalry that you can exploit to your benefit? Are you able to keep your expenditure lower than your competition so that you are always the cheapest? Do you have a superlative site? Are you the pioneer or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a visit to this website and get more information in relation to putting your Online Travel Agency business online. Sales StrategyHow are you going to pick up sales for your Online Travel Agency business in the first place and how are you going to grow or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to put together an association with your patrons to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Online Travel Agency business proposal to assist you. Management SummaryManagement TeamWho are the key players in your company? Online Travel Agency Organizational StructureWhat is the structure of your business - who is in charge of every department in your business? Personnel PlanThis should be a list of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not. Online Travel Agency Financial PlanWill you deliver all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan? Online Travel Agency Break Even AnalysisHow long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Online Travel Agency Profit and LossYou can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Online Travel Agency Cash FlowYou should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis should contain all your crucial info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors. Exit StrategyHow exactly are you going to sell your Online Travel Agency Business?
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