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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you achieve this?
Online Women's Clothing Store Marketing Strategy
What are the actual ways you are going to employ in order to promote your Online Women's Clothing Store business to your existing and impending clients. You can in addition add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a system to target Online Women's Clothing Store customers you could employ long tail keyword search phrases rather than succinct generic words. This should bring down your Pay Per Click outlay as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Online Women's Clothing Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out regarding your services and products to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your advantage? Are you able to keep your overheads lower than your competitors so that you are continuously the cheapest? Do you have a first-class locality? Are you the originator or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can go and see this website and get more information on the subject of putting your Online Women's Clothing Store business online.
Sales Strategy
How are you going to acquire sales for your Online Women's Clothing Store business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to shape a relationship with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Online Women's Clothing Store business proposal to assist you.
Management Summary
Management Team
Who are the core players in your business?
Online Women's Clothing Store Organizational Structure
What is the structure of your company - who is the manager of each division in your organization?
Personnel Plan
This should be a directory of everybody in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Online Women's Clothing Store Financial Plan
Will you bring all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Online Women's Clothing Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Online Women's Clothing Store Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Online Women's Clothing Store Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your necessary info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Online Women's Clothing Store Business?
Online Women's Clothing Store Business Plan Page 1 | Online Women's Clothing Store Business Plan Page 2
Useful Online Women's Clothing Store Resources
Online Women's Clothing Store Marketing Plan | Online Women's Clothing Store Equipment | Online Women's Clothing Store Online
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