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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you go about this?
Organic Cafe Marketing Strategy
What are the concrete ways you are going to employ in order to market your Organic Cafe business to your existing and likely patrons. You can also add the outlay involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your patrons better. For example if you are using PPC as a strategy to target Organic Cafe clients you may draw on long tail keyword search phrases preferably than short generic words. This should drive down your PPC costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Organic Cafe Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your services and products to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you able to keep your costs lower than your rivalry so that you are continuously the cheapest? Do you have a premier locality? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more info with reference to putting your Organic Cafe business online.
Sales Strategy
How are you going to pick up sales for your Organic Cafe business in the first place and how are you going to grow or preserve sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to build up a relationship with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Organic Cafe business proposal to assist you.
Management Summary
Management Team
Who are the key players in your company?
Organic Cafe Organizational Structure
What is the structure of your company - who is the manager of each department within your business?
Personnel Plan
This ought to be a roll of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Organic Cafe Financial Plan
Will you bring in all your own funding or will it be a fusion of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Organic Cafe Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Organic Cafe Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Organic Cafe Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your crucial information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Organic Cafe Business?
Organic Cafe Business Plan Page 1 | Organic Cafe Business Plan Page 2
Useful Organic Cafe Resources
Organic Cafe Marketing Plan | Organic Cafe Equipment | Organic Cafe Online
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