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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you attain this?
Orthodontist Dentist Marketing Strategy
What are the definite ways you are going to employ in order to promote your Orthodontist Dentist business to your existing and would-be patrons. You can furthermore add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For instance if you are using PPC as a technique to target Orthodontist Dentist clients you may employ long tail keyword search phrases rather than succinct generic words. This ought to cut down your Pay Per Click costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Orthodontist Dentist Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out as regards your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your advantage? Are you able to keep your outlay lower than your rivals so that you are continuously the cheapest? Do you have a first-class place? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info with reference to putting your Orthodontist Dentist business online.
Sales Strategy
How are you going to get sales for your Orthodontist Dentist business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to develop an affiliation with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Orthodontist Dentist business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Orthodontist Dentist Organizational Structure
What is the structure of your company - who is in charge of each department within your business?
Personnel Plan
This should be a register of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Orthodontist Dentist Financial Plan
Will you provide all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Orthodontist Dentist Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Orthodontist Dentist Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Orthodontist Dentist Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your crucial info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Orthodontist Dentist Business?
Orthodontist Dentist Business Plan Page 1 | Orthodontist Dentist Business Plan Page 2
Useful Orthodontist Dentist Resources
Orthodontist Dentist Marketing Plan | Orthodontist Dentist Equipment | Orthodontist Dentist Online
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