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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you realize this?
Outdoor Activity Centre Marketing Strategy
What are the tangible methods you are going to employ in order to promote your Outdoor Activity Centre business to your existing and prospective customers. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a system to target Outdoor Activity Centre customers you may well use long tail keyword search phrases to a certain extent than succinct generic words. This ought to condense your PPC outlay as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Outdoor Activity Centre Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out regarding your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your benefit? Are you able to keep your overheads lower than your rivalry so that you are continuously the cheapest? Do you have a superlative locality? Are you the originator or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can go and see this website and get more information about putting your Outdoor Activity Centre business online.
Sales Strategy
How are you going to generate sales for your Outdoor Activity Centre business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to shape a relationship with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Outdoor Activity Centre business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Outdoor Activity Centre Organizational Structure
What is the hierarchy of your business - who is the manager of each department within your business?
Personnel Plan
This should be a register of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Outdoor Activity Centre Financial Plan
Will you contribute all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Outdoor Activity Centre Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Outdoor Activity Centre Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Outdoor Activity Centre Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your important info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Outdoor Activity Centre Business?
Outdoor Activity Centre Business Plan Page 1 | Outdoor Activity Centre Business Plan Page 2
Useful Outdoor Activity Centre Resources
Outdoor Activity Centre Marketing Plan | Outdoor Activity Centre Equipment | Outdoor Activity Centre Online
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