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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you realize this?
Outdoor Adventure Marketing Strategy
What are the definite ways you are going to use in order to promote your Outdoor Adventure business to your present and potential patrons. You can also add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using PPC as a means to target Outdoor Adventure patrons you possibly will draw on long tail keyword search phrases to a certain extent than short generic words. This should decrease your PPC outlay as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Outdoor Adventure Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out as regards your products and services to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your gain? Are you able to keep your expenditure lower than your competition so that you are constantly the cheapest? Do you have a prime site? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more information concerning putting your Outdoor Adventure business online.
Sales Strategy
How are you going to pick up sales for your Outdoor Adventure business in the first place and how are you going to build up or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to make a rapport with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Outdoor Adventure business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Outdoor Adventure Organizational Structure
What is the structure of your business - who is the manager of each division within your organization?
Personnel Plan
This should be a list of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Outdoor Adventure Financial Plan
Will you bring in all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Outdoor Adventure Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Outdoor Adventure Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Outdoor Adventure Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your crucial information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Outdoor Adventure Business?
Outdoor Adventure Business Plan Page 1 | Outdoor Adventure Business Plan Page 2
Useful Outdoor Adventure Resources
Outdoor Adventure Marketing Plan | Outdoor Adventure Equipment | Outdoor Adventure Online
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