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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you complete this?
Outdoor Gear Company Marketing Strategy
What are the tangible ways you are going to use in order to promote your Outdoor Gear Company business to your existing and likely clients. You can furthermore add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a technique to target Outdoor Gear Company customers you may perhaps draw on long tail keyword search phrases preferably than succinct generic words. This ought to cut down your PPC costs as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Outdoor Gear Company Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your advantage? Are you able to keep your expenses lower than your rivalry so that you are constantly the cheapest? Do you have a premier place? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info regarding putting your Outdoor Gear Company business online.
Sales Strategy
How are you going to generate sales for your Outdoor Gear Company business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to build up an association with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Outdoor Gear Company business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Outdoor Gear Company Organizational Structure
What is the structure of your company - who is in charge of each division within your company?
Personnel Plan
This should be a listing of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Outdoor Gear Company Financial Plan
Will you bring in all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Outdoor Gear Company Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Outdoor Gear Company Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Outdoor Gear Company Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your critical information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Outdoor Gear Company Business?
Outdoor Gear Company Business Plan Page 1 | Outdoor Gear Company Business Plan Page 2
Useful Outdoor Gear Company Resources
Outdoor Gear Company Marketing Plan | Outdoor Gear Company Equipment | Outdoor Gear Company Online
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