 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you attain this?
Outdoor Lighting Fixture Shop Marketing Strategy
What are the genuine methods you are going to use in order to promote your Outdoor Lighting Fixture Shop business to your present and probable clients. You can as well add the expenses involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a way to go for Outdoor Lighting Fixture Shop patrons you may use long tail keyword search phrases rather than short generic words. This should lower your Pay Per Click costs as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Outdoor Lighting Fixture Shop Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out as regards your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your benefit? Are you capable of keeping your overheads lower than your competition so that you are constantly the cheapest? Do you have a superior site? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can go and see this website and get more info regarding putting your Outdoor Lighting Fixture Shop business online.
Sales Strategy
How are you going to acquire sales for your Outdoor Lighting Fixture Shop business in the first place and how are you going to boost or preserve sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to create an association with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Outdoor Lighting Fixture Shop business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Outdoor Lighting Fixture Shop Organizational Structure
What is the structure of your business - who is the manager of each department within your business?
Personnel Plan
This ought to be a directory of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Outdoor Lighting Fixture Shop Financial Plan
Will you deliver all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Outdoor Lighting Fixture Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Outdoor Lighting Fixture Shop Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Outdoor Lighting Fixture Shop Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Outdoor Lighting Fixture Shop Business?
Outdoor Lighting Fixture Shop Business Plan Page 1 | Outdoor Lighting Fixture Shop Business Plan Page 2
Useful Outdoor Lighting Fixture Shop Resources
Outdoor Lighting Fixture Shop Marketing Plan | Outdoor Lighting Fixture Shop Equipment | Outdoor Lighting Fixture Shop Online
Find a different business plan...