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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you accomplish this?
Party Planning Marketing Strategy
What are the real methods you are going to draw on in order to market your Party Planning business to your existing and prospective patrons. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a technique to go for Party Planning customers you could employ long tail keyword search phrases to a certain extent than succinct generic words. This should shrink your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Party Planning Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out about your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your benefit? Are you able to keep your costs lower than your competition so that you are constantly the cheapest? Do you have a superior locality? Are you the first or the only one to supply a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can go and see this website and get more info about putting your Party Planning business online.
Sales Strategy
How are you going to acquire sales for your Party Planning business in the first place and how are you going to intensify or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to put together a rapport with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Party Planning business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Party Planning Organizational Structure
What is the structure of your business - who is in charge of each division within your organization?
Personnel Plan
This should be a roll of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Party Planning Financial Plan
Will you provide all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Party Planning Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Party Planning Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Party Planning Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your central info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Party Planning Business?
Party Planning Business Plan Page 1 | Party Planning Business Plan Page 2
Useful Party Planning Resources
Party Planning Marketing Plan | Party Planning Equipment | Party Planning Online
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